Page 4 - J Life Magazine - Fall 2018 Winter2019
P. 4

ANDREW LEVY
                  EXECUTIVE DIRECTOR

                  INSPIRING JOURNEYS OF
                  MEANING & PURPOSE




                  “WHAT KIND OF LIVES DO PEOPLE WANT TO LEAD AND
                  HOW DO WE MAKE IT POSSIBLE FOR THEM TO DO SO?”

                                               Seeking the answer to this question, JCCs across North America
                                               spearheaded a continental listening campaign in response to
                                               declining affiliation rates within institutional Jewish life. The goal was
                                               to define the ways in which JCCs create opportunities for people to
                                               lead lives of meaning and purpose. In the Greater Toronto Area, our
                                               findings shaped our vision for the Schwartz/Reisman Centre and
                                               the Prosserman JCC as we worked to ensure that they were both
                                               reflective of the diverse neighbourhoods that they serve. The process
                                               challenged and energized our professionals to make our centres
                                               relevant, engaging and accessible to the entire community.






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